#IamDotCom Competition (1 Sept 2014 to 7 Nov 2014)

#IamDotCom Competition

Competition outline:

Dot Com Zambia will be running a 10 week social media picture competition dubbed #iamdotcom. The competition runs from 1st September, 2014 through to 7th November, 2014 and prizes will be awarded on a daily basis which translates to 70prizes over 70 days to over 70 winners.

Starting 1st September, each day participants will have the chance to win prizes like Freshview Cinema tickets, Pizzas from Debonairs, Meals for two at Fishway Restaurant, iConnect vouchers, clothing, shopping vouchers and much more.

Dot Com Zambia will announce a theme for the week, which may include titles like “I am shopping online, using my phone, computer, laptop or tablet”. Participants can then upload their pictures depicting this theme, onto facebook or twitter with the hashtag #iamdotcom. The seven pictures that generate the most likes, shares and retweets at the end of each week are the winners.

The top weekly winners then qualify for a chance to win the grand prize which is a day of VIP treatment for them and their group of friends. Not only will this day include limo service, but their choice of entertainment which include options like a night out on the town, romantic dinner for two, a trip to the day spa or family outing to the Adventure Park.

Rules of the Competition:

1. Entrants must can be of any age.
2. The picture taken must meet the criteria set for each week’s theme to be considered.
3. No nudity will be accepted and it shall nullify entry.
4. A participant may enter only three times per week.
5. The closing date is as specified in each competition, and Dot Com Zambia reserves the right to amend the competition end date at any time.
6. No extra entries shall be taken after that period lapse’s of that competition.
7. No responsibility can be accepted for entries that are lost or delayed, or which are not received for any reason.
8. Participants agree that they know how to ‘tag’ as a means to notify Dot Com Zambia as proof of entry.
9. By entering the competition the winner agrees to participate in such promotional activity and material as Dot Com Zambia may require.
10. In contributing to’ I am Dot Com’Zambia Competition you are giving us rights to use the material in any way that we want, and that you have the right to use this material submitted.
11. If you do not respond within 48 hours of the prize being notified, you will forfeit the prize and Dot Com Zambia reserves the right to choose another winner, the judge’s decision will be final and no correspondence shall be entered into.
12. If prize is not advertised, we reserve the right to offer alternate prize of equal value or even more value.
13. The competition run on Facebook, Twitter or You Tube is in no way sponsored, endorsed or administered by, or associated with Facebook Twitter or You Tube. By participating you hereby release and hold harmless Facebook, Twitter and You Tube from any and all liability associated with this promotion.
14. Dot Com Zambia will endeavor to send prizes within a week of the competition end date but cannot guarantee this delivery time.
15. You will be asked to prove your identity before collecting a prize.
16. No part of a prize is exchangeable for cash or any other prize.

Terms and Conditions

Please read the competition rules carefully. If you enter our competitions, we will assume that you have read these rules and that you agree to them.

Knowing Your Customer (Part 1) by Mawano Kambeu

It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for. It is the basic question of who is my customer?

 Understanding your customers means understanding their reasons for buying your product/service. It is critical to identify the group of people with

  1. The greatest need for the product/service AND
  2. The willingness to purchase the product/service.

 For the small business, this does not have to be complicated, it could be as simple as surveying your customers and asking them questions. However please ensure the sample size of your market research is big enough to form conclusive data (asking your 2 siblings and your mother about your idea is not market research)…

For the past one year, Dot Com Zambia has been developing an electronic bus ticketing system, where the general public can book and pay for their intercity and intercountry bus tickets electronically without the need to go to the station. I came up with this idea last year in September, when I could no longer contain my frustrations with bus travel within Zambia. I wanted to travel from Lusaka to Nakonde and securing a bus ticket was a nightmare. I had to go to Intercity Station twice on two consecutive days to purchase my ticket, Now the distance from Olympia Park to Intercity Bus Terminal in Lusaka  is not that far, but on both occasions , it took me just less than 3 hours to go the station and back because of Lusaka traffic,  finding parking once at the station, dealing with the illegal parking attendants, dealing with the ticket attendants and then the joy of being harassed by every call boy and taxi driver as I walked in and out of the station.

I knew in my heart that they must be a better way and I could not be the lone person with that view.  But the challenge we entrepreneurs face is being so in love with our ideas that we cannot see its shortfalls or why it may not be a good idea. So the process of turning this idea into a business began. I started discussing this idea with my mentor, our bankers, and bus company owners. Then myself and my staff started to do the necessary market research, in our case it was random interviews with over 100 people, the majority of whom have travelled by inter city bus in one form or another.  The Market research conducted among the  bus travelers validate my views.

  • 90% of customers stated that they were not happy with the current method of buying bus tickets in Zambia
  • 100% responding they would be happy if they were given alternative ways to purchase bus tickets and that they would be willing to pay a premium for the convenience of K5 to K10.
  • When asked what the bus companies could do better, many of the same themes prevailed including improving their services by operating on time, shielding the clients from the harassment of conductors and call boys and allowing tickets to be purchased in advance.

 When we thought about Bus Tickets Zambia, we initially built it as an online model at http://www.busticketszambia.com, but in conducting our market research, we realized the scope of our work had to be bigger as, not all clients would book their tickets online, so we needed to increase the booking scope by adding the ability to book via smartphone through a public computer terminal, at authorized paypoints and at supermarkets.

 This may all seem simple, but, you’d be surprised how few businesses feel that they have the time or resources to really research this thoroughly. I have been coming across many business and start-ups who know very little about what their customers want. I call it business by instinct. While a few may succeed with this approach, many fail and the answer is simple, it’s because they have not taken the time to know their customers. In addition, we the consumers in Zambia may have to take some of the blame by not demanding better from the businesses that serve us and accepting inferior service, quality or the status quo.

 The businesses that win are the ones that know who their customers are, what their customers want and can provide those goods/services effectively……

(End of Part 1)

You can find out more about Bus Tickets Zambia via the following links:

http://youtu.be/hTQxxBDM2rU

http://www.techtrends.co.zm/start-ups/buy-bus-tickets-online-busticketszambia-com-courtesy-dotcom-zambia

About the Author

Mawano Kambeu is an entrepreneur, IT, Investment and Finance Specialist. He is currently the Managing DirectoMk TDr of  Dot Com Zambia (www.dczambia.com), an IT company specializing in e-commerce. Mawano is a big advocate of entrepreneurship in Zambia and as such is the founder of Zambian Entrepreneur and Trustee of the Lusaka Chapter of Awesome Foundation (An organization that provides monthly grants of $650 to entrepreneurs)

 

 

 

Market Research Survey: Bus Tickets Zambia

Invitation for Bids for Marketing Management Contracts (Various)

Category: Marketing Management

Type of Position:  Consultant (open to advertising and marketing companies or consultants)

 Contract Start Date: May 1                            Contract Durations: Variable

Location:Lusaka (Zambia)

 Company Overview

Dot Com Zambia (www.dczambia.com) is an e-commerce technology company that provides a world class platform where Zambians can come to find anything they might want to buy. The business is currently divided into two divisions:

  • International (personal shopping, B2B procurement and shipping services from the U.S, U.K and China)
  • Domestic (Online Stores operated by Dot Com Zambia and independent local Zambian Businesses with distribution and logistics managed by DHL and EMS)

On May1 2014, Dot Com Zambia shall be officially launching the Dot Com Zambia Online Shopping Mall.  Currently more than 15 local Zambian businesses are using/ or will be using Dot Com Zambia’s propriety technology to sell and distribute their goods electronically, Some of the stores include VideoMart (www.videomartzambia.com), Ama Laptops (www.amalaptops.com), My Zambian Books (www.myzambianbooks.com), IGWT Technologies (www.igwtzambia.com), Cellsite and many more.

Tender Summary

The marketing management company will be responsible for the creation and execution of their select marketing project, within their allocated budget, on behalf of Dot Com Zambia as well as third parties who are operating storefronts in the online shopping mall.

Available Tenders

Companies may bid for Individual contracts or multiple contracts. The Bids will be reviewed by Dot Com Zambia and the third parties operating online storefronts on the Dot Com Zambia platform. As Therefore it is possible; Dot Com Zambia may select one company for a tender, while Store ABC selects a different company for the same type of work.

 Group A

  • Graphic Design/ Print Media

Creation of the “Deals of the Week” material. These publications are created weekly and come in two formats: An A4 flyer (used in print and e-mail campaign) and a 3X10 Newspaper Version

  • Radio Campaign

The selected company will be responsible for the production of Dot Com Zambia’s radio commercials as well as be responsible for the subsequent placement of that advert on various radio stations. The commercial may be spoken word, a jingle or a combination of both in 30second or 60ssecond formats.

We strongly recommend that a company provides 3 bids (Gold, Silver, and Bronze)

A Gold Package bid for example may have a K1500 production fee for the commercial with a budget to have the commercial air 20 times a week on various Radio stations. The second bid (silver package) would be lower, but subsequently have less placement slots.

A company may include past productions in their bid submissions. However a big plus will be for companies that provides a custom demo..

  • Television Campaign

The selected company will be responsible for the production of Dot Com Zambia television commercials and the subsequent placement of those adverts on television. We strongly recommend that a company provides 3 bids (Gold, Silver, and Bronze)

A Gold Package for example may have a K3000 production fee for the commercial with a budget to have the commercials air 10 times a week on various TV stations and Programs. The packages (silver and bronze) would come in at a significantly lower price

Any shortlisted companies will be asked to pitch their television campaign concept.

Group B

  • Public Relations and Event Management

The selected company will be responsible for all public relations and event management for Dot Com Zambia and its partners. The selected company must demonstrate a track record of brand building and a visible network with the media.

Group C

  • Billboards

Minimum size is 5X3 on prime roads in Lusaka- All bids must be submitted per billboard and include the set-up fee and monthly rental amount

Additional Tenders

The following tenders have not yet been allocated a budget, but companies are free to make bids on these projects.

1)    Documentary (for television and online) – A 15 minute documentary based on one of the following themes:  “Dot Com Zambia and its role in the e-commerce industry in Zambia” or Behind the Scenes at Dot Com Zambia”. Documentary will be party informative and partly promotional (showing our facility, staff, partners like DHL and how easy it is to shop online).

2)    Flyer and Print Material Distribution –  This is a Tender to distribute 5000 to 10,000 pieces of marketing literature (Post Card Size to A4). This bid is a per cycle contract, Therefore bidders must explain their distribution strategy and time frame per cycle.

Open Submissions

For companies who specialize in marketing strategies not covered (for example SMS campaigns, digital billboards, magazine placement). You can submit your bids for consideration under our open submission category.

 Application Process

Please note that this is a competitive bidding process, but the lowest bid may not necessarily be the selected bid.  Thus to evaluate your bid, the following qualitative areas will play a critical factor and they include:

  • Company experience
  • Understanding of the assignment
  • Demonstration that the firm will generate ROI for Dot Com Zambia and its partners as measured by factors such as increased sales, increased inquiries, increased brand awareness, increased brand exposure and increased website traffic.
  • Quality of the marketing portfolio/ past work done by the company
  • Location of the Billboards

 Interested applicants must submit the following:

1)    Company Profile (including the contact information for senior management)/ For consultants, a written biography and C.V

2)    Bid Submission- This should be in a proposal format outlining the tender(s) you are bidding for, the bid price and brief outline of the deliverables Dot Com Zambia and its partners will receive for your respective bid price. (This explains what you intend to do, how you will do it and what the expected results will be).

3)    Trade References

4)    Marketing Portfolio- Where Applicable, Submit any material that you may have created that demonstrates your proficiency in the chosen area. Examples of material that may appear in a portfolio include

  • Print content like flyers, brochures and other client facing written visual material
  • Press Statements or formal communication
  • Digital Marketing Material like YouTube, videos, radio adverts
  • Television and Radio productions
  • Where possible, creating and submitting a custom portfolio using Dot Com Zambia as an example will be a BIG plus.

Submissions may be delivered via e-mail, by mail or in person to:

Mawano Kambeu

Dot Com Zambia, Plot # 30 Manda Hill Road, Olympia Park, Lusaka, Zambia

Only selected companies/Individuals will be contacted.

Deadline: April 15th, 2014

 

CLICK THE LINK BELOW TO OPEN A PDF VERSION OF THE JOB DESCRIPTION

Dot Com Zambia Marketing Tenders March 2014

 

 EXAMPLE 1 OF PROPOSAL SUBMISSION USING PPC ADVERTISING

This is just an example highlighting the sort of information that we need, not the exact format to be used. We need to know what tender you are bidding for, the cost, what you intend on delivering in relation to your bid price and measure for success (if any). Examples of prior work must also be included as part of the marketing portfolio.

Name of Company: DCZ Marketing

Tender Category: PPC Advertising and Placement

Bid Amount: K6000 a month

 

     
Category Description of Tender Submission
Strategy Objective Increase Web traffic to Dot Com Zambia from an average of 10,000 visitors a month to 50,000 a month over two years
Strategy Type Online Advertising  
Frequency/ Duration Ongoing
Bid K6000 a month  
ROI/ Deliverables At a budget of K6000 a month, the outcome should translate to no less than 15,000 visitors a month to the Dot Com Zambia website.
Medium 1: Banner Adverts on Facebook
Medium 2: Banner Advert on Zambian orientated websites (i.e. The Post Newspaper, Lusaka times etc)
Strategy Measure Visible  and direct increase in web traffic from the placement sources to the Dot Com Zambia  website as measured by analytics software
   

 

 

Sample: Facebook Banner Adverts

Additional Comments

Insert any commentary you may have about your bid here

Marketing Portfolio DCZ

Dot Com Zambia Marketing Portfolio 2

Employment Opportunity at Dot Com Zambia (Tax Consultant/ Tax Accountant)

Invitation for Bids for Tax/ Accounting Consultancy

Tender Category: Tax & Accounting Services

Type of Position:  Consultant (individual or firm)

 Contract Start Date: Immediate                                

Location:Lusaka (Zambia)

 Company Overview

Dot Com Zambia (www.dczambia.com) is an e-commerce technology company that allow shoppers in Zambia to make purchases online. The business is currently divided into two divisions:

  • International –where clients make purchases from online stores primarily in the U.S, the U. K and China and the goods are imported into Zambia on their behalf.
  • Domestic – These are primarily online stores operated independent local Zambian Businesses, where Dot Com Zambia is acting as their sales agent.

Project Description

Dot Com Zambia is looking for a tax consultant to advise management on tax legislation, liaise with ZRA on behalf of Dot Com Zambia, and devise tax efficient strategies as well help implement business operating procedures that are tax compliant.

Project Responsibilities

  • Help Dot Com Zambia management interpret and integrate tax considerations into their strategy
  • Advise and Monitor tax legislation, regulations, rulings, etc. affecting tax compliance
  • Provide or advise on functional accountancy services, such as bookkeeping, payroll and VAT in order to ensure that Dot Com Zambia operations and record keeping are tax complaint
  • Lobby, Liaise and negotiate with ZRA on our behalf, especially where current tax codes are ambiguous with regards to e-commerce businesses (Dot Com Zambia may be used as a test case)
  • Work on special projects as needed; resolve tax issues; work on systems projects and process improvements.
  • Prepare and file or review financial statements, schedules, and tax returns.

 

Position Requirements

  • Academic Qualification in Law, Accounting or Finance
  • More than 3 years of experience providing tax and accounting services
  • Computer literacy and good command of English
  • Good analytical thinking, strong interpersonal and multi-tasking skills

 Application Process

Please note that this is a competitive bidding process, but the lowest bid may not necessarily be the selected bid.  Thus to evaluate your bid, the following qualitative areas will play a critical factor and they include:

  • Company or Individual/staff experience in tax consulting and accounting
  • Understanding of the assignment

Interested applicants must submit the following:

1)    Company Profile / For consultants, a written biography and C.V

2)    Brief summary of similar assignment executed successfully in the immediate past two years, focusing on a brief description of assignment and experience in similar project (assignments involving digital agency transactions like bill pay, e-commerce or import customs & duty will be a plus.

3)    Fee Schedule

4)    Trade References

Submissions may be delivered via e-mail, by mail or in person to:

Mawano Kambeu

 

Dot Com Zambia, Plot # 30 Manda Hill Road, Olympia Park, Lusaka, Zambia

Only selected company/ individual will be contacted.

Deadline: March 30th, 2014 (Rolling Basis)

CLICK THE LINK BELOW TO OPEN A PDF VERSION OF THE JOB DESCRIPTION

Dot Com Zambia Tax Consultant

 

 

Employment Opportunity at Dot Com Zambia (Marketing Associate)

Job Title: Marketing Associate

Location: Lusaka (Zambia)

 Overview

Dot Com Zambia is an e-commerce and technology company that provides a world class platform where customers in Zambia can come to find anything they might want to buy online. Whether they are importing goods to Zambia from their favorite online stores, finding the items they want in the Dot Com Zambia online store or scoring a great deal in the online shopping mall,  Dot Com Zambia makes shopping online easier and more affordable.

Job Description

Dot Com Zambia is looking for a Marketing Associate who is responsible for managing the day-to-day of all incoming marketing projects and other inter-departmental efforts. The Marketing associate will work within the sales, marketing, and customer service function for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values.

Core Responsibilities

  • Implementation of marketing plans, including product positioning, campaign strategies, and market strategy insights.
  • Create or perform proofing  of functions directly related to marketing, including but not limited to, website, social media, press releases, SMS media, creative/print pieces, project/ad hoc reports,  customer database management etc
  • Discovery of strategic business opportunities through cross function collaboration
  • Responsible for branding, advertising, trade shows, company events and promotional collateral
  • Work with management on projects dealing with media relations, business communications, success stories
  • Liaise with advertising companies to prepare detail aids, leaflets, posters and other materials (print and electronic).
  • Manage and oversee communications on social media platforms
  • Create or perform proofing  of functions directly related to marketing, including but not limited to, website, social media, press releases, creative/print pieces, project/ad hoc reports, etc
  • Other duties as required and determined by management such as customer service, assisting preparing reports and conducting business analysis.

Position Requirements

  • Passion and high energy levels!!
  • Creativity with the ability to create superior marketing material
  • Superior oral and written communication skills, with the ability to capture detailed process and communicate in an accessible manner to a range of audiences
  • Self-motivated with the ability to work independently with little or no supervision
  • Dynamic, flexible and multi-skilled individual who can handle the multiple roles required of an employee working for an SME
  • Must be able to learn, understand, and apply new technologies
  • Experience in E-marketing (PPC adverts) and Desktop Publishing (Coral Draw) will be a plus
  • Superior computer skills with a strong working knowledge of internet techonologies

 

Work Conditions

  • Full Time –  5 Days a Work with a Floating Saturday
  • Base Compensation Range: Variable based on experience
  • Bonus Compensation: Yes, paid quarterly based on group sales

Application Process

Interested applicants may submit a C.V and a marketing portfolio along with any other additional material that support their application to Dot Com Zambia. Additional materials may include, but is not limited to, cover letters, videos via YouTube. The sky is the limit and non-traditional applications are welcome and to a certain degree encouraged.

Marketing Portfolio- Submit a portfolio of marketing materials that you may have created, this may range from any of the following:

  • Print content like flyers, brochures and other client facing written visual material
  • Press Statements or formal communication
  • Digital Marketing Material like youtube, videos, radio adverts
  • Social Media Pages administered or created by the candidate

Creating and submitting a custom portfolio using Dot Com Zambia as an example will be a BIG BIG plus especially for  entry level candidates with no formal marketing portfolios. Please see page 3 and 4 for an example of marketing material currently in Dot Com Zambia Portfolio

Submit your application, in one e-mail, to mawano.kambeu@dczambia.com. Only short listed candidates will be contacted.

Deadline: Rolling through April 1, 2014

CLICK THE LINK BELOW TO OPEN A PDF VERSION OF THE JOB DESCRIPTION

Dot Com Zambia Marketing Associate Position

Marketing Portfolio DCZ

Dot Com Zambia Marketing Portfolio 2

Deals of the Week: Merchants Include Dot Com Zambia, HiFi Corp and Game Stores (Sept 12-18)

Dot Com Zambia June 2013 Newspaper Advert

This week it is the Big Brands Sales from your favorite local Merchants.
Shop Online, Pick up your goods from our Lusaka Office or have them delivered to you!!

Gateway Z Series All in One Touch Screen PC with 22 inch Screen

Priced to sell at K5,000
JUST TWO MORE IN STOCK

Asus – 14″ Laptop – 4GB Memory – 500GB Hard

Priced to sell at K2,900 (Available Tuesday September 17th)

Samsung Galaxy S3
Priced to sell at K4200

Refurbished Slim Playstation 2 System with 10 Games
Priced to sell at KR850

Samsung Digital Camera  (A 9% service charge is applicable plus delivery fees)

Sansui DVD Car System (A 9% service charge is applicable plus delivery fees)

Do you live outside of Lusaka? Or Do you live in Lusaka and want to avoid traffic Jams? Then access to the HiFi Corp Deal of the week.
Click here to see the full leaflet and then contact Dot Com Zambia to purchase the item and have it shipped to you.
(A 9% service fee does apply, plus delivery fees)
Click Below to see the Hi FI Corp Flyer:

Blackberry Z10, Nokia Lumia, Nokia 510, Nokia Lumia 520 (A 9% service charge is applicable plus delivery fees)
Toshiba Notepad Bundle with Canon Printer (A 9% service charge is applicable plus delivery fees)Do you live outside of Lusaka? Or Do you live in Lusaka and want to avoid traffic Jams? Then access to the Game Stores Deal of the week.
Click here to see the full leaflet and then contact Dot Com Zambia to purchase the item and have it shipped to you.
(A 9% service fee does apply, plus delivery fees)
CLICK BELOW TO VIEW THE GAME STORE FLYER OF THE WEEK
Our Office Location: Dot Com Zambia Office, Plot #30 Manda Hill Road, Olympia Park, Lusaka
Delivery Service Available to both Lusaka and Non Lusaka Residents

Find these deals and more on our website. Go to www.dczambia.com to make your order today
or order by phone by calling Alfred @ 0979-993338 or 0968-545167